A
lchemist Brand Labs is a customizable training solutions vertical to
impart and enhance branding, brand management and allied skills for
marketers and communication firms. There are 5 broad modules
covering the following areas of skill development.
1. Brand Strategy Formulation
2. Brand Management
3. Setting Communication Objectives
4. Effective Communication Techniques
5. Creative Thinking
Any one or combinations of two or more of the above are interventions that are tailored to meet specific customer needs. These are designed to address real live branding, communication and marketing issues.
These are typically in the form of intensive workshops - across
disciplines and covering all levels of management. Depending upon
the need and the modules employed, the duration ranges from half-day
workshops to 3-day residential programs.