We undertake qualitative research amongst the leadership team on corporate branding assignments. We also help clients get most out of their primary market research by helping set sharp research objectives, selecting optimum research solutions and identifying the right research company as well as using our skills and experience to interpret research data to make the information richer and more meaningful.

We provide customised brand management, communications planning and creative thinking skills training to organisations through workshops.

We help evolve and articulate the organisation's corporate brand vision, including its purpose, values, strengths and goals. As well as formulate marketing strategies by identifying the most effective segmentation and positioning solutions.

We typically work with external design firms, communication agencies and organizational behavior interventionists to manifest the brand’s identity across its multiple experience points – products/services, people & behavior, environments and communication. In addition we provide ongoing custodianship of the marketing strategy to help the brand navigate through changes in its external environment.

We work with clients to help their employees and other key internal stakeholders internalise and live the corporate brand through training workshops and strategic inputs into the hr processes of the company.

The internal and external brand strategies coalesce into the brand identity. Understanding and defining the identity of the brand is the most critical step in the brand management process, because it is from this clarity that everything else flows. The brand's identity is its true self - or at least as held by the brand owner. At the centre of it is an idea, which is the pure essence of the brand and its unchanging self.

We help in defining the brand identity simply as looking at it as a shared understanding between the brand and its consumer.